The challenge

Create a logo in a couple of days only, for Monitise Create's internal sharing platform, based on the concept of the name 'Jam'.

Objectives

Have a simple visual concept that translates the 'Jam' concept, the sharing and collaborative aspect of the platform.

Jam? Jam!

The word had multiple meanings, from the jazz meaning ( to play jazz or rock music with other people informally without planning it or practising together), to a verb meaning (to push something forcefully or with difficulty into something else) to a slang meaning (to relax, to chill out).

Time for digital

After using sketching to explore different ideas, imagery and fonts quickly and after showing and discussing my main sketches with the stakeholders of the platform, I moved into digital, using Adobe Illustrator to create the shapes and the structure.